Strategy is the ladder that helps you achieve your vision and goals. Lorraine works with clients to reverse engineer goals by creating actionable plans with measurable objectives—all anchored in your values and considerate of your human and financial resources.
Brand identity is the foundation of your business but most leaders fall short by focusing only on the visual aspects of their brand. We can dig into your market positioning, key messages and more to help your brand achieve "category of one" status.
Marketing is the promotion of your products and services to attract and convert leads. That's why these processes should be defined together.
PR is much more than earning coverage in the media. It's about "crafting your celebrity" via visibility and influence. Most of all, PR is about building and nurturing mutually valuable relationships with your stakeholders.
Social media is easy to do but difficult to do well. Like every other aspect of your strategy, it must be custom designed for your business, based on skills, time and resources. We can review your accounts and make recommendations, or work with you to identify the channels and messages that are best for you.
Sometimes what you need is someone with a 10,000 foot view to review the operations of your brand, marketing, PR and/or social processes. We can do that. We find that most clients lack the documented processes that will enable them to delegate, while a few have too many or not the best processes.
Lorraine Schuchart is a former PR and marketing executive turned founder of the boutique agency Prosper for Purpose, which she founded in 2013. Prosper for Purpose creates and builds peerless, profitable brands for purpose-driven leaders and organizations. Lorraine is an accredited PR strategist who has worked with some of the world’s most beloved brands. She has earned more than 20 awards for her work and spoken at national and international conferences.